Kevin McNellis is the founder of Hill Country Business Intelligence (HCBI) and a seasoned business leader with more than 20 years of experience driving growth, strategy, and operational excellence across the consumer-packaged goods industry. Throughout his career, Kevin has built a reputation for combining strong financial discipline with innovative sales and go‑to‑market strategies that help businesses scale profitably.

Kevin has held senior leadership roles at several global companies, including Kraft Heinz, Saputo, Danone North America, and Hallmark Cards. In these roles, he has led cross‑functional teams, managed large revenue portfolios, and developed strategies across several different business channels, including retail, foodservice, e‑commerce, and manufacturing. Kevin led businesses, responsible for hundreds of millions in annual revenue. He worked across business strategy, sales, finance, supply chain, and revenue management to align strategy and deliver sustainable growth for many of the company’s most important retail partners.

Earlier in his career, Kevin held leadership positions in sales strategy, project management, and financial planning. His work has focused on helping organizations make smarter decisions by aligning commercial strategy with financial performance and operational execution.